Ape’s Top 10 Of The Month: September 2025
Welcome to Ape to Gentleman’s Top 10 of the Month feature. Each month, we curate the trends, insights and advice that will help you live better and look sharper.
In this instalment, we’ve handpicked 10 essentials, spanning everything from fresh fashion drops to freshen up your wardrobe, to new car concepts, entertainment picks and more. Whether you’re hunting inspiration for a style refresh, keen to upgrade your grooming routine, or simply in search of the latest releases, we’ve got you covered.
Let’s make September your most stylish, successful and satisfying month yet.
Croots England Bags
Croots England is a family-run brand that has been crafting some of the finest bags and accessories since the late 1970s. Known across the worlds of country sports and classic style, every piece is made in Malton, Yorkshire. The range runs the gamut from rucksacks and totes to travel bags, all presented in premium materials built to last.
Pictured: the Suede Rucksack – an all-rounder with a leather drawcord, strap and fastening, plus a full-width internal pocket, gusseted outer pocket and double webbing shoulder straps. Refined, practical and stylish on the move.
Stenströms Knitwear
Fresh from celebrating its 125th anniversary (and a collaboration with menswear aficionado Mathias le Fèvre), Swedish shirting and knitwear authority Stenströms returns with a collection of comfortable, easy-to-wear favourites.
The new chunky roll-neck sweater is crafted from merino wool with rib-knit collar, cuffs and hem. A versatile piece, it works equally well for a weekend country walk with friends or as part of a laid-back yet refined city look.
Barnfield Knitwear
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- The Slingsby – 100% Shepley Yarns merino wool shawl collar cardigan
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- The Anson – 100% Shepley Yarns merino wool sweater
Knitted and hand-linked in England using Shepley Yarns merino wool, the Slingsby cardigan by Nottinghamshire-based Barnfield has the presence of a coat, delivered in a cardigan silhouette.
The waffle-knit body and sleeves are reinforced by three ends packed into the shawl, hem, placket and cuffs, adding weight and structure. Finished with laser-engraved natural horn buttons and cut to a tailored fit, it’s designed to last for years – a piece for men who value fewer, better things.
Released mid-October 2025. See more at barnfieldcustoms.com
Percival AW25
Big moves from Percival this season, just as the days shorten and the wind picks up. The vibe? Think evenings spent in a library – which, frankly, we should all be doing more of.
Expect shirts that playfully veer from the norm while staying timeless, fun knitwear, and a cap that’ll make you look both handsome and waspy. Don’t miss the striped rugby shirt.
Haglöfs Tight Pro Medium Backpack
If you’re after a genuinely versatile, hard-wearing backpack that still tucks neatly under an airline seat, the Haglöfs Tight Pro Medium is a winner.
Built with cycle commuters in mind, it combines comfortable straps, waterproofing, generous storage and compression belts for a streamlined carry.
Practical, durable and ready for anything.
Lonkero Long Drink
We wrapped up last month in Helsinki (a city we’d highly recommend) and came back with a taste for Long Drink, or Lonkero.
Created for the 1952 Helsinki Olympics to give visitors a ready-to-serve alcoholic option, the mix of gin, grapefruit soda and Finnish spring water became a national staple.
Now launched in the UK under the Lonkero brand, it’s crisp, refreshing and a guaranteed crowd-pleaser.
Audi Concept C
Let’s just leave the images here. Bookmark them – you’ll want to come back.
The Audi Concept C is a sleek, silver, ruffled bullet of a two-seat electric sports car, heralding a new design language for the marque. Minimalist yet dramatic, it feels like a natural evolution from the TT and R8.
Put simply: Audi is building the future, and it looks stunning.
House of Guinness
Netflix’s latest blockbuster series is being billed as Peaky Blinders meets Succession – and we’re sold.
Written by Steven Knight, House of Guinness explores the turbulent history of the legendary brewing dynasty, spanning 19th-century Ireland and New York. Expect sharp scripts, steamy scenes, exceptional costumes and a cast featuring Louis Partridge, Anthony Boyle, Emily Fairn and James Norton. Crack a can and dive in.
On Netflix from 25 September
Pitch Manchester
Luxury indoor golf experience Pitch is opening in Manchester – and it feels like a perfect fit for the city’s famously rainy climate.
Set in Enterprise City, the state-of-the-art space blends Trackman technology, world-class coaching, and premium social experiences for golfers of all levels. Perfect for seriously working on your swing, or simply knocking a few balls around with mates.
Membership options include unlimited guest access, training, walk-in play and discounts.
See more at Manchester.pitchgolf.com
Sacai
Japanese label Sacai, founded by Chitose Abe in Tokyo in 1999, should be firmly on your radar this month.
Known for juxtaposing fabrics, textures and silhouettes, the brand creates unexpected menswear hero pieces that elevate even the most pared-back capsule wardrobe.
We’ve got our eye on their wool Melton jacket – a bold reimagining of a classic autumn/winter staple.
