Ape’s Top 10 Of The Month: May 2025
Welcome to Ape to Gentleman’s Top 10 of the Month feature. We have curated the top trends, insights and advice to help you live your best life.
In this instalment, we’ve handpicked 10 essential topics covering everything from the latest fashion drops to exciting new camping tech and fragrance releases. Whether you’re seeking inspiration for a wardrobe overhaul, eager to enhance your grooming routine, or simply looking for the best and latest releases, we’ve got you covered.
Let’s explore how to make May your most stylish, successful and satisfying month yet.
Introducing: Unfeigned
There’s a lot to like about Unfeigned. The minimalist Spanish brand favours clean design and quality, with a modern take on smart dressing that is both European and reminiscent of East Asian style.
Simple lines, timeless cuts and technical fabrics run through the entire collection, with Unfeigned especially good at big coats with satisfying silhouettes (see the Light Technical Parka).
Elsewhere, the Smart Bermuda Technical N shorts are a welcome wider option for the summer, while the matching striped oversized polo and shorts set, both rendered in Terry cloth, would make a great poolside look.
Fujifilm Instax Mini 41™ Instant Camera
We’re big fans of the Fujifilm Instax camera, albeit with one major bugbear: the design.
At a time when photos feel so disposable and many fail to make it off our phones, having an Instax nearby is a welcome novelty. It’s just a shame that for so long, the cameras themselves resembled a Rennie soft chew. However, with the Fujifilm Instax Mini 41, the brand has delivered in terms of aesthetics.
Sleek, minimal, retro and with plenty of photo-enhancing tech to make each click of the shutter count, we’re pleased to see an Instax that looks as good as it performs.
Sunspel Store – 22 Floral Street, London
Great news: there’s a new Sunspel store in the heart of London. The new spot on Floral Street is slap bang between the tourist bustle of Covent Garden’s central square and the comparatively calmer cobbles of Seven Dials.
Flanked by a roll call of elegant boutiques, no central London menswear quest will be complete without popping your head in. Take a moment to appreciate the luxury fabrics and treat yourself.
22 Floral Street, London, WC2E 9DS
Stubble & Co Roll Top Backpack
You deserve a commuter backpack that will do it all, and Stubble & Co’s Roll Top pack is just the ticket.
The 30l capacity means plenty of room, with a 16-inch laptop compartment, interior pocket organiser and all-important luggage strap making for a dynamic option for longer commutes. Meanwhile, the comfortable shoulder straps and optional waist strap make it equally handy both on and off the bike.
A robust, waterproof exterior keeps precious cargo safe and dry, and further attention to detail has the modern traveller in mind, with elasticated bottle pockets, reflective trim for enhanced visibility and a structured base for easy packing.
Peak Performance Helium Utility Down Hood Jacket
We love this transitional jacket by the outdoors brand, Peak Performance.
Made for low-to-medium-intensity activities (think: skiing, hiking, general day-to-day), it’s especially good for those unpredictable spring days when temperatures suddenly drop in the evening.
Part of the bestselling Helium range, the Utility Down Jacket is lightweight, extremely packable, and made from wind- and water-repellent premium insulation, and features a contrast zip and detailing.
Introducing: Heimplanet
Let’s face it, camping has never really been particularly design-savvy. We get that technical fabric is technical fabric, but most, if not all, tents look a bit naff. All except Heimplanet, that is.
Inventors of the world’s first inflatable tent, serious people out in the field swear by the German brand’s geodesic-shaped tents, with easy, quick setup times and robust protection from the wind and elements. All of which is great, but more importantly, they also look the part.
Reminiscent of future design classics, it’s little surprise the brand has collaborated with the likes of Maharishi.
D.S. & Durga Pistachio
Pistachios are having a moment, so it’s no wonder New York perfumer D.S. & Durga are putting their previously limited-edition Pistachio scent back on the main menu.
Limited to just 100 bottles, this cult classic is now available in 50ml, 100ml, and pocket-sized options. With notes of pistachio across the scent as well as cardamom, vanilla creme and patchouli, D.S. & Durger describe it as ‘dank and unabashedly sweet’, making it a contrast to the rest of their range but a welcome dabble in something new.
A$AP Rocky x Ray-Ban Collection
Fresh off a court case that oftentimes resembled a runway, A$AP Rocky returns to the fashion fold with a slick new collaboration – this time with eyewear royalty, Ray-Ban.
The collection reimagines timeless frames through Rocky’s lens (pun fully intended), with black-on-black colourways, gold detailing and a healthy dose of attitude.
The classic Wayfarer gets a moody makeover, complete with ultra-dark lenses and discreet ‘tattoo’ branding on the temple tips – a nod to Rocky’s personal ink and his ability to make even the most familiar silhouettes feel fresh again.
Dab Motors 1aX Electric Scrambler
We’re always intrigued to see how the future of electric motorcycles is evolving, and Peugeot-backed DAB appears to be working on some pretty cool bikes.
Rolling out the workshop this month is a new Scrambler version of their production model. The 1aX Electric Scrambler is a robust off-roader that will suit the city just fine too.
With a total range of 150km, 395nm of torque and 125kg weight, the bike features six drive modes, Pirelli Scorpion Rally STR tyres and a front fender made of upcycled Airbus carbon.
Stateless Banana Whiskey 70cl
Something a little different this month on the drinks front. We’re partial to a flavoured spirit now and again, especially in summer, with île Four’s Yuzu sake a standout and Tanqueray’s Seville orange gin a refreshing option without being cloying.
Catching us off guard in this sphere, however, is Stateless Banana whiskey, a slightly sweet but fiery option for a Manhattan. Combine 30ml sweet vermouth, 60ml of Stateless, and a dash of bitters into a mixing glass filled with ice, and pour yourself a playful take on a classic.
