22 American Clothing Brands Every Stylish Man Should Know

Image Credit: Levi's

If it weren’t for American brands and the influence they’ve had on modern menswear, the contents of your wardrobe would likely look very different. There’d be no jeans for a start; no nylon gym gear, a glaring absence of flannel shirts, no leather biker jacket and no bomber. Plus any jackets that were still hanging there, well, they wouldn’t have zippers.

While countries like Italy and England have sculpted western tailoring into what it is today, the USA and the brands that call it home have done much the same for casualwear. From the clean-cut preppy stylings of New York’s very own Ralph Lauren to the rugged workaday garb of Red Wing and Carhartt, American companies have shaped the way we dress and there’s no shortage of labels deserving of your attention.

Below you’ll find a list of some of America’s finest menswear brands, ranging from well-established household names to exciting new upstarts. It’s by no means an exhaustive rundown, but it’s full of what we deem to be the cream of the USA’s menswear crop.

Brooks Brothers

Founded in Manhattan over two centuries ago, Brooks Brothers is the USA’s oldest and most esteemed men’s outfitter. It’s also the spiritual home of tailoring in the States and is responsible for the invention of the Oxford button-down shirt. This occurred when John E. Brooks, the grandson of founder Henry Sands Brooks, fitted button-down collars to dress shirts after seeing them on English polo players. The resulting garment most likely occupies a space in your own wardrobe.

Shop now at Brooks Brothers

Taylor Stitch

Founded in 2007, Californian basics brand Taylor Stitch was born out of three friends’ frustration at being unable to find the perfect shirt. The goal was to create a casual garment that boasted the same quality and attention to detail as bespoke tailoring. When they succeeded in this, the next logical step was to create a whole collection composed of everything a man’s day-to-day wardrobe needs, but with a firm emphasis on fit and quality.

Buy now at Taylor Stitch

Buck Mason

By using a direct-to-consumer model, Buck Mason prides itself on being able to deliver menswear staples of the highest quality for the best possible price. The garments themselves are modern takes on everyday American classics like button-down shirts, plain T-shirts and jeans. No-frills basics that are built with longevity at the fore.

Shop now at Buck Mason

Levi Strauss & Co.

San Francisco’s Levi Strauss & Co. boasts a heritage most clothing brands can only dream of. From humble beginnings as a simple haberdashery, Levi’s went on to create the first denim jeans. As a result, the label is now a household name and one of America’s biggest brands. Today, the label is still one of the most reliable sources for denim goods and casualwear. There’s even a retro-tinged premium line in the form of Levi’s Vintage Clothing.

Shop now at Levi’s

Oliver Cabell

If there’s one stateside brand that has made a dramatic charge to the front of the fashion pack, it’s Oliver Cabell. Originating in the one-thing-done-well camp, perfecting the humble white sneaker with their Low 1, the brand have gone on to be a major contender on the sneaker scene.

The label’s coming soon section is always awash with exciting new designs and collaborations with that made-to-last quality always guaranteed.

Shop now at Oliver Cabell

Everlane

It’s nice to have nice clothes, but it’s even nicer to know that they came from an ethical source. With a lot of big brands, this can be difficult, but Everlane provides a convenient solution. The label was founded in 2010 and offers customers a breakdown of cost for every item as well as teaming up with the most ethical factories from around the globe to produce its goods. In addition, garments really are built to last, meaning you can buy less and therefore be kinder to the environment.

Shop now at Everlane

Noah

New York’s Noah may be the youngest brand listed here but it’s also one of the most exciting. The label is the brainchild of former Supreme creative director Brendon Babenzien who fuses the preppy East Coast style he grew up around with streetwear and skate culture. Expect plenty of tactile fabrics, an eclectic colour palette and even the odd piece of tailoring.

Shop now at Noah NY

Schott NYC

The leather biker, as we know and love it today, would not exist if it wasn’t for Schott NYC. The label’s Perfecto motorcycle jacket – with its cropped cut, asymmetric zipper and belted hem – was revolutionary when it first launched. It quickly became a symbol of rock ‘n’ roll rebellion thanks to the likes of Marlon Brando and James Dean. Today, Schott NYC still produces some of the finest outerwear around, including its highly robust leather jackets and bombers.

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Ralph Lauren

Ralph Lauren’s trademark brand of squeaky-clean, preppy goodness has seen it become one of the world’s favourite destinations for smart-casual clothing. Polo shirts, Oxford button-downs, chinos and tailoring are its bread and butter, but the brand has also ventured into other areas such as sportswear, haute couture and even the odd hypebeast-bait collaboration.

Shop now at MR PORTER

Red Wing

A name synonymous with traditional American work boots, Red Wing’s products are renowned for their bulletproof build, tough-as-nails leather and trademark white wedge soles. They’ve been wearing down workshop floors for well over a century but these days you’re just as likely to find a pair on the feet of a bearded big-city barista as a Texan car mechanic.

Shop now at END.

Filson

From the Klondike Gold Rush to the hipster coffee shops of East London. Filson’s high-end outdoor garb has earned it a varied yet loyal cult following that spans well over a century. Why? Well, when your output is as consistently stylish and well-built as Filson’s is, it’s impossible not to attract attention. Expect, traditional, all-American, outdoorsy staples that are heavy on the quality and equally so on the good looks.

Shop now at Filson

Engineered Garments

Founded by Daiki Suzuki in 2002, Engineered Garments plays on its creator’s passion for the outdoors. If you see a jacket or pair of pants with an inordinate amount of pockets, chances are they’re made by the brand. Sitting somewhere between workwear, outdoor gear, tailoring and streetwear, the label’s unique aesthetic has earned it pride of place in many of the world’s trendiest boutique menswear stores.

Shop now at FarFetch

Common Projects

New York-based brand Common Projects released its legendary Achilles Low sneaker back in 2004. At the time,  menswear didn’t know what was about to hit it. With this simple, unassuming piece of design, the new label had effectively reinvented the wheel. It had created a plain white sneaker for all other plain white sneakers to aspire to, and in doing so, ushered in a new era of minimalism in menswear.

The secret was the attention to detail, artisan craftsmanship and use of the finest materials. Something which is mirrored across the brand’s entire range of premium footwear to this day.

Shop now at SSENSE

Todd Snyder

Todd Snyder has quietly become one of the most important names in modern American menswear. His approach? Take classic East Coast staples, inject them with just the right amount of contemporary flair, and manufacture them to a standard that puts many luxury labels to shame.

The result is a brand that blends preppy sophistication with downtown edge—think perfectly cut chore jackets, heavyweight selvedge denim and beautifully tailored suits that can handle a whiskey spill or two.

Snyder’s collaborations are legendary, too. Whether it’s reimagining Champion sweats, reviving heritage Timex watches or producing some of the finest Alden boots you’ll ever lace up, he knows how to strike the perfect balance between modern and timeless.

If you want a wardrobe that’s as at home in a Lower Manhattan speakeasy as it is in a Hamptons beach house, this is your guy.

Shop now at Todd Snyder

Billy Reid

Billy Reid is what happens when classic Americana meets Southern charm and a well-aged bourbon. Based in Florence, Alabama, the brand has mastered the art of rugged refinement, offering everything from buttery-soft leather jackets to washed cotton blazers that make you feel like you belong in a blues bar with a neat pour of something special.

The aesthetic is relaxed but refined, focusing on texture, craftsmanship and timeless silhouettes. Whether it’s a perfectly broken-in henley, a pair of selvedge jeans that will outlive you or a corduroy suit that makes you rethink your tailoring rotation, Billy Reid knows how to make clothing that’s stylish without trying too hard.

Shop now at Billy Reid

Alex Mill

If you stripped back menswear to its absolute essentials and made each piece flawlessly, you’d get Alex Mill. This New York-based brand is the antidote to fast fashion, producing a tightly edited selection of wardrobe staples that look as good now as they will in 10 years.

Founded by Alex Drexler (the son of J.Crew legend Mickey Drexler), the brand specialises in well-cut chinos, perfectly washed Oxford shirts and the kind of chore jackets that make you wonder why you ever bothered with anything else.

It’s workwear without the work, preppy without the pretension. And if you like the idea of wearing the same five things over and over again because they’re just that good, Alex Mill is your new best friend.

Shop now at Alex Mill

Freenote Cloth

Freenote Cloth is what happens when California cool meets uncompromising craftsmanship. The brand is built around in heavyweight flannels, durable chinos and rugged denim—all cut, sewn and finished in the USA with fabrics sourced from some of the best mills in the world.

Unlike brands that chase trends, Freenote focuses on quality, making clothes that feel like they were built for the long haul. Their pieces have a weight and structure to them, like something your grandfather might have worn but with a modern cut.

If you want clothing that feels like it’s been in your closet for a decade the second you put it on, this is the brand for you.

Shop now at Freenote Cloth

RRL by Ralph Lauren

Yes, Ralph Lauren is already on the list, but his sub-label RRL (pronounced ‘Double RL’) deserves its own spotlight. Inspired by early 20th-century workwear, military uniforms and rugged Western style, RRL is where Ralph Lauren’s Americana obsession runs wild in the best possible way.

This is where you’ll find hand-distressed leather jackets, expertly faded denim and sweaters that look like they belong in a vintage rodeo catalog. Everything has a sense of history, like it was pulled from an old trunk in a Wyoming ranch house, but with the polish and fit of modern luxury clothing.

If you want your wardrobe to look like it was built to last for generations, RRL is essential.

Shop now at RRL

Rogue Territory

There are brands that make jeans, and then there’s Rogue Territory. This Los Angeles-based label has built a cult following for its beautifully crafted selvedge denim and workwear-inspired outerwear – the type of pieces that wouldn’t look out of place in a Steve McQueen film.

If the name rings a bell, that’s probably because Daniel Craig wore the brand’s Supply Jacket in No Time to Die, making it the James Bond of trucker jackets. But Rogue Territory is much more than a one-hit wonder. Its denim is some of the best you can get your hands on, each pair breaking in over time to tell a story that’s uniquely yours.

If you like your clothing built like a tank but with the fit and finish of a tailored suit, Rogue Territory delivers.

Shop now at Rogue Territory

Gitman Vintage

Gitman Vintage doesn’t make your dad’s Oxford shirts—unless, of course, your dad was absurdly stylish in the 70s. This Pennsylvania-based brand has been churning out some of the finest American-made shirting for decades, and its approach is simple: take archival designs, modernise them just enough, and produce them with the same old-school craftsmanship that made them legendary in the first place.

Whether it’s a crisp button-down in Japanese chambray, a throwback madras print or a flannel that looks like it came straight from your pop’s college yearbook, Gitman Vintage is for guys who appreciate classic shirts with a bit of personality.

Shop now at Gitman Vintage

Wythe

Wythe is what happens when a vintage obsessive decides to make all the clothes he wishes he could find in a thrift store. This New York-based brand has mastered the art of heritage-inspired menswear, reworking American classics with a level of detail that borders on obsession.

From Western shirts with pearl snaps to meticulously aged chore coats that look like they’ve been around since the Dust Bowl, Wythe nails that lived-in, heirloom aesthetic. It’s what you wear when you want to look like you’ve been ranching in Montana, even if you’ve never stepped foot outside Brooklyn.

Shop now at Wythe

The Real McCoy’s

The Real McCoy’s doesn’t just do vintage-inspired clothing—it recreates history, stitch for stitch, with an obsessive level of detail that would make even the most die-hard vintage nerds nod in approval.

While the brand has deep Japanese roots, its soul belongs to mid-century America, where functional workwear, military garb and classic biker jackets weren’t just fashion—they were built to survive the elements and then some.

From its legendary A-2 flight jackets to meticulously crafted loopwheel sweatshirts, everything The Real McCoy’s makes feels like it was pulled straight from a WWII surplus store—except brand new and built to outlast you.

If you want the kind of clothing that makes you feel like you could hop on a vintage Harley and disappear down Route 66, this is it.

Shop now at The Real McCoy’s

Paddy Maddison

Paddy Maddison is Ape's Style Editor. His work has been published in Esquire, Men’s Health, ShortList, The Independent and more. An outerwear and sneaker fanatic, his finger is firmly on the pulse for the latest trends, while always maintaining an interest in classic style.